Client
Fractional Source
2025
Squarespace Custom Build
Case Study: Fractional Source – Website Build
Overview:
Fractional Source, a platform connecting businesses to fractional service providers, required a streamlined, functional website to establish their brand and improve access to resources for clients. The focus was on creating a clean, professional design that effectively communicated their value proposition while offering intuitive navigation for users.
Challenge:
The project required designing a user-friendly site that balanced simplicity with professional appeal. Key challenges included:
Clearly communicating Fractional Source's unique services.
Creating a cohesive layout that enhanced user navigation.
Building a scalable backend to support future growth.
Solution:
The website was built with a focus on clarity and functionality, ensuring it met both immediate and long-term goals. Key efforts included:
User-Centric Design: Developed a modern, professional layout with intuitive navigation to guide users effortlessly.
Tailored Content: Crafted messaging that clearly articulated Fractional Source's services and value to potential clients.
Scalable Structure: Built a backend with room for growth, allowing for the addition of new services and resources as needed.