Case Study: Cooperative Services – Preserving the Original Brand with a Faithful Website Rebuild

Overview: Cooperative Services, a consultancy specializing in state and local government procurement, needed a near-identical recreation of their previous website to maintain continuity with their established brand and client expectations. The focus was on preserving the familiar structure, design, and content to ensure a seamless transition for returning users.

Challenge: The goal was to recreate the site exactly as it was, which required careful attention to detail in layout, typography, and functionality. Key aspects included:

• Retaining the original navigation and page layouts.

• Reproducing content and structure accurately to match the previous site.

• Ensuring compatibility across devices and browsers while keeping the design consistent with the original.

Solution: I meticulously rebuilt the site, maintaining the classic layout and design elements that Cooperative Services’ clients recognized. Key efforts included:

• Accurate Layout Recreation: Precisely mirroring the original layout, including all text, images, and links, to provide a familiar experience.

• Consistent Branding: Preserving color schemes, fonts, and navigation to ensure brand consistency.

• Modernized Backend: Implementing minor backend improvements to enhance site performance and security, while keeping the user interface unchanged.

This project demonstrated the importance of brand continuity, delivering a website that stayed true to Cooperative Services' established identity while enhancing functionality for a smooth user experience.